July 30, 2008

Why I Hate Wes Blaylock

I've been watching Wes Blaylock, and buying his very
effective products for at least 5 years.

He write the most compelling copy that I've seen!

Would you like to learn his simple system to rake in lots
of cash everyday on complete auto-pilot?

If you answered yes, check this out:
http://www.secretfollowup.com/a/williec_secret


Wes Blaylock has just released a brand new report
where he outlines his main followup strategy. He literally
tells you what he puts in Email #1, Email #2 and so on..

All of it is designed to make maximum sales completely
hands free, it is all done for you automatically!

You don't need your own products or much experience
to get it working...

Sound good? Go check it out at:
http://www.secretfollowup.com/a/williec_secret

To your success!
Willie Crawford
P.S. Right now the price is dirt cheap but it is increasing
constantly, get it low while you still can!

P.P.S. Don't miss how you can make 100% instant commission
just from telling others about this report that you'll be
happy to share. After you read the report, you'll realize
that you're doing people a BIG favor by sharing it with them.

Posted by Willie Crawford at 10:40 AM | Comments (0)

July 06, 2008

A Great Strategy For Using PDF Press Releases - Don't Miss This!

Patick Pretty's simple but very effective PDF press release
strategy that works for practically any product:

http://NoHypeInternetMarketing.com/SimplePDFNewsReleaseStrategy.pdf

Willie

Posted by Willie Crawford at 10:39 PM | Comments (0)

July 05, 2008

How To Quickly And Easily Set Up A Niche Website In 30 Minute That Has A Built In Revenue Stream

This video shows exactly how I have set up dozens
of profitable niche websites, and how you can too:


Click here for The Niche Websites Shown Above!

Willie

Posted by Willie Crawford at 08:26 PM | Comments (0)

July 02, 2008

So, Are You an Information Marketer or a Fulfillment House?

So, Are You an Information Marketer or a Fulfillment House?

Congratulations, you’re an information marketer. Maybe you've just developed your first product or maybe you're an old pro who's been at it for a while.

If you’re approaching your business the correct way you’re continually building your own information products empire in your area of expertise.

That means you’re producing books or manuals, or audio and video- based training materials. Maybe it’s CDs or DVDs. Doesn’t matter. The important thing is you’ve got a number of products you can promote via you speaking engagements, through your website, by joint venturing, or by any other number of methods.

Now let’s ask the tough question. If you’re having any degree of success you may now be wearing all of these hats (and more):

So you’ve got to ask yourself which of these hats should you be wearing? Where should you be applying your time and efforts to maximize your business?

When you’re first starting out you probably should do it all yourself. You need to have an understanding of what is involved in producing and delivering your products to your customers.

But if your business is growing you’ll quickly find out that too much of your time is being spent on the mundane tasks - copying binders (or running to Kinko’s), duplicating CDs and labeling them, packaging things together, putting products in boxes, running down to the post office or UPS, etc. Which means you’re not spending your time where you get the biggest bang for your buck – sales, marketing, product creation and, for some, public speaking.

When is the right time to outsource your duplication and fulfillment requirements? Ultimately, you’ll have to decide when that time is for yourself. But what do you value your time at? $100 per hour, $200 per hour, more? Then how long does it make sense for you to be spending your time doing $10 or $20 per hour tasks? If you’re spending an hour per day running products to the post office that’s an hour you’re not investing in your real bread and butter. And what is your opportunity cost?

When you’re spending time working in your business rather than working on your business then opportunities will slip by without you even noticing them. There is a time when outsourcing your product duplication and fulfillment requirements makes sense - both from a time management and a financial standpoint. When is that time right for you?



------------

Trying to do your own product fulfillment is Mistake #3 in Bret Ridgway's course
"The 50 Biggest Mistakes I See Information Marketers Make." How many of the mistakes are you making and what's it costing you? For more info visit: http://cart.sfsbookstore.com/shop/cgi/tracker?shopID=7&adID=472

Posted by Willie Crawford at 01:58 PM | Comments (0)

Perceived Value: What is it and Why is it Important to You as an Information Marketer?

Perceived Value: What is it and Why is it Important to You as an Information Marketer?

In the information marketing world you’ll frequently hear the phrase “perceived value” uttered. Simply put, it means how much people think your product is worth. How you choose to package the information you’re selling will have a tremendous impact on how your customers perceive its value.

Let’s take a look at the relative perceived values of different products from lowest perceived value to highest perceived value. Keep in mind the content is identical regardless of the packaging.

Example 1: Single CD

Low ---> Medium ---> High



Paper Sleeve ----- Jewel Case ----- DVD Style Case

If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.

But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impressive so a jewel case with full color inserts or a DVD style case with a full color outsert will be called for. Remember, the content is identical. You are influencing the perceived value of your content by packaging it differently.

Example 2: 100 Page Manual

Low ---> Medium ---> High



Saddle Stiched -- Perfect Bound -- Spiral Bound -- 3-ring Binder

Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you'll find in your traditional bookstore. Put that same information into an 8-1/2” x 11” spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.

If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.

How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above when you're deciding how you want your product to look and make sure your packaging is consistent with what you want the perceived value of your product to be.

------------

Packaging inconsistent with the selling price of your product is Mistake #18 in Bret Ridgway's new course "The 50 Biggest Mistakes I See Information Marketers Make". How many of the mistakes are you making and what's it costing you? Visit http://cart.sfsbookstore.com/shop/cgi/tracker?shopID=7&adID=472 for more info.

Posted by Willie Crawford at 01:53 PM | Comments (0)

How To Actually Make 6 or Even 7-Figures From Your Online Business

I'm catching my breath after attending 5 seminars in less
than 2 months, including one that I co-hosted.

During those events I interacted with a LOT of people.

I've posted photo's from some of those events to my blog
at: http://WillieCrawford.com/blog/

In all of my interactions at those events I sensed two HUGE
missing pieces.

First of all, I sensed that most people were overwhelmed with
having so many choices, and so much information. People
simply don't know which path to choose. They often don't know,
with any real degree of confidence, where to start with their
online business.

I'll share that I probably felt the same way at one time, so
I just chose a path (after examining my options).

You do at some point have to just make a decision.

Since making that decision, my path has changed many times.
It's only now becoming incredibly clear.

In case you're interested, I see myself spending about half
of my working time over the next several years working with
local businesses. Local "brick and mortar" businesses will
spend an increasing amount of their operating budgets using
online methods to get customers through the door, and to
build customer loyalty. I'll help them in two ways:

1) I'll teach them, in small local workshops, how to fix all
of the things that are wrong with their websites, and how to
turn those websites into effective direct response customer
generators.

2) I'll also use my own directory websites to generate and
funnel new customers to them.

I do have blueprints for both objectives already mapped out.
I've even shared my blueprints with you ALREADY... but you
may not have been paying attention.

Here's how I will get local governmental agencies to REFER
businesses to me: http://HelpingOfflineBusinesses.com

Local governmental agencies will do this for me completely
free of charge because I'll be making their jobs easier.
Their job is to help local businesses succeed, and I show
them how :-)

Here's the actual slide presentations that I use when
teaching local businesses, plus all of the promotional
materials that I use in my own efforts to publicize my
workshops: http://TheRealSecrets.com/10KInAWeekend/

I don't really have to work very hard to fill my workshops,
and this is such as easy business model that focusing on
it is a no-brainer for me.

I'll spend about half of my time helping struggling online
entrepreneurs to build thriving businesses. That time will
be spent working with those who are serious enough to
actually start doing what it takes.

That second "HUGE missing piece" that was shown to me in
my interactions at seminars was "true step-by-step
instruction."

I've had numerous people point out this glaring problem
to me. Lots of websites promise step-by-step instructions
but VERY few deliver.

It finally dawned on me why this is the case...

Most of the people teaching you how to do things in the
Internet marketing niche have never actually done what they're
"teaching you!" So, they dance all around the topic without
ever settling down and actually teaching you in-depth how to
do things.

It is true that what you need to do will differ from person
to person, and situation to situation, but there are still
some basics that don't differ.

As I thought about this I decided to step up to the plate
and be the one to provide you with this very detailed
step-by-step how-to guidance. That's what I'm frantically
working on right now.

Why am I doing this?

Why should I be the one to do this?

I asked myself that question as I listened to those
telling me that this is what they really wanted. As I looked
deep within myself I acknowledge that as someone with over
12 years of online marketing experience, I am more qualified
that most others to be the one teaching this information.

Looking at the fact that most others don't teach you true
step-by-step how-to, I had to also acknowledge another fact...
Maybe I'm even a little intimidated by the challenge of
actually TEACHING YOU what really works... step-by-step,
and feeling responsible for having you follow my lead.

That meant that I had to actually KNOW what I was talking,
or writing, about.

I'm stepping up to the challenge, and you'll hear more
about it VERY shortly.

In the meantime, take a look at that first half of my model.

Offline businesses have had to let others know about what
they had to offer since the beginning of recorded history.

That's not going to change any time soon. To me, that makes
serving that market an easy decision. Offline businesses
will need your online expertise and services for as long as
there is an internet!

Get a copy of this report and read it today:
http://HelpingOfflineBusinesses.com

That one ebook will have a greater impact on my business
than any that I ever read :-)

Next, if you decide that you'd like to actually host local
workshops where you teach local businesses how to survive
and thrive (offering a much needed service) you can get a
complete curriculum (including slides and a script) here:
http://TheRealSecrets.com/10KInAWeekend/

Lots of aspiring internet marketers constant jump from
idea to idea, frantically looking for something that will
work. They constantly look for the next big thing.

I've just shared with you where over 12 years of running
an online business has led me. I have no doubt that
following that path will give me a very nice income, more
free time, and all of the other things that I desire.

This is not complicated :-)

Willie

Posted by Willie Crawford at 12:03 PM | Comments (0)

June 25, 2008

Honesty And Integrity In Internet Marketing - A Customer's Letter

This is a sanitized email that I got from a customer recently.
I asked her permission to share it, and she granted that but
requested that I not reveal her identity or niche.

There are a LOT of very powerful lessons hidden in this simple
email written from the heart :-)

For the skeptics (and the FTC), I do have this note on file. I'm
hoping that she'll let me use it unsanitized some day. I'm fairly
confident that she will.

Here it is:

From: xx xxxx [mailto:xxxxxx.xxx@xxxxx.com]
Sent: Sunday, June 15, 2008 12:29 PM
To: 'willie@xxxxxxxx-xxxxxx.com'
Subject: Personal note of gratitude and admiration for Willie

Dear Willie,

I realize that you do not personally know me, although we have had brief
communication in the past on various forums, including your own. Before you
hit the delete button, I want you to know that this really is a personal
email, written directly to you - and only to you...and it is rather long.

I guess I should start this letter with a little background information
about myself...

I am a highly successful xxxx xxxxxxxxxxxx. I am also a 'fairly'
successful xxxxx marketer. I must use the term 'fairly' here because I
compare that success to my success as a xxxer. I've been around for a great
deal longer than most people realize...quietly making a living online since
2001.

If you are wondering about the term 'quietly,' I mean that I have a website
for my xxxxx business, but I don't advertise it, I don't use SEO
tactics...I really don't do anything at all to promote it. I actively read
the forums, but I rarely make a post, and when I do, it's because I have a
genuine question, or I can answer a question that nobody else is answering.
I may make a total of five forum posts in a twelve month period - if that,
and usually, I have to sign up again as a member because it's been so long
since I posted, that I don't remember my username and password (or if I even
have one for that particular forum). I'm quiet, yet I am successful by being
quiet.

Most of my xxxx work comes from referrals, and I work with very steady
clients - many of whom are well known marketers. You know that drill...they
xxxxxxx xxxxx xxxxxxxx and tell me their requirements, I xxxx xxxx xxx
xxxxxxx, they change it to suit themselves or their purposes, they pay
me, they make money from the product, and everyone is happy. Before you get
suspicious, I'm not shopping for a new client by contacting you...I have
enough work :)

I also get work from people who manage to find my obscure little website.
Sometimes, I make people mad, because there are many jobs that I turn
down...either because I'm overloaded with work, or because I'm not
necessarily overloaded, but want to take it easy for a while...or because I
cannot, for moral reasons, xxxx xxxxxxxxx xxxxx - for any amount of
money.

As for affiliate marketing, in the past, I've steered clear of the Internet
Marketing niche, and all that it entails, and I've played in much smaller,
non-marketing related niches, and done most of my affiliate marketing with
xxxx xxxxxxx (stands to reason, since I am a xxxxxxxx), and despite what
all of the experts advise, I have managed to earn a great deal of money
sending customers directly to the merchant site, using my uncloaked
affiliate link in xxxxxxxx xxxxx xxxxx.


I have, however, recently decided to start playing in the Internet Marketing
niche, for my own personal reasons...which may mean that I have to start
speaking up, just a little bit, but being the type of person that I am, I'm
not likely to get overly loud or aggressive :) My personal reason: I don't
like the direction that Internet Marketing has taken in recent years, and
I'm hoping to use my xxxxx talent and my knowledge to bring back the old
spirit of this industry.

That's enough about me. I'm not writing to tell you of my successes...I just
wanted to give you a little background information...on to the reason for
this letter.

Over the years, I've been quietly watching all of the players in the
Internet Marketing arena. There have been winners and losers, and very few
have impressed me in any way, shape, or form. I'm not easily impressed, and
never have been.

You, however, have repeatedly impressed me a great deal over the years, and
I just want you to know that. Today, I took part in the Daddy's Day
Giveaway, and came to your gift. I was so impressed with the way that you
sent me right to the download, and then gave me the option to sign up, that
I felt compelled to write you this letter - just to let you know how much
you are appreciated and how valuable you are in this industry.

I've watched how you handle things on your forum. I've read your
newsletters. I've visited your sites and sales pages. I've purchased your
products. I've seen how you handle yourself on other forums. I've seen how
choosy you are when it comes to Joint Ventures and product recommendations.
I've seen that you believe in and use the products and services that you
promote.

You, Mr. Willie Crawford, represent everything that Internet Marketing
should be - you represent the true spirit of the Internet, and the old
spirit of Internet Marketing that I miss so much.

You do everything in true "Willie Style," and I am overly impressed. I hope
that you will continue to bring everything good that you are to this
industry...I fear that it needs your guidance and leadership now, more than
ever before. As I break into the Internet Marketing niche, I know that I
will face every success, every obstacle, and every heartache with the
question 'how would Willie handle this' in my head.

Warmest Regards,
XXXX XXXXX

IMPORTANT:
Please take a minute to Digg this post by clicking
here.

Thank you,
Willie Crawford

Posted by Willie Crawford at 09:28 AM | Comments (0)

June 23, 2008

How I Made $64,000 In Affiliate Sales In 27 Hours

Listen to my interview featured as a part of this
package: http://TheRealSecrets.com/Craig/

I did some advance legwork for that promotion,
but during the total of 27 hours that the sales
pages was live and taking orders, I generated
$64,000 in sales.

What you'll discover from listening to my
interview, and the others is that this in
DEFINITELY not difficult. It's just
consistently doing a few simple things :-)

Willie

Posted by Willie Crawford at 12:22 PM | Comments (0)

June 22, 2008

Secret 6K Affiliate Battle Plan - Never Revealed Before

Don't Miss This One!

This is about a product that I actually helped to
create. I did an interview sharing some information
that I had NEVER shared before.

This is important... It is about your money.

So don’t skip a word...

I will reveal to you a secret system for creating a
small affiliate fortune.

You don’t need your own product...

You don’t need to pay for PPC ...

You don’t need a mailing list...

The site I am about to reveal to you may make the
difference between “you” being a complete zero or
an affiliate hero.

Let me tell you a story about an...

Average affiliate who was able to bring in over 6K
in a week using only free traffic methods...

When I first heard this story I honestly didn’t believe it
myself until I saw the proof.

This guy has screen shot after screen shot of his massive
affiliate commissions.

It is rare to see that kind of proof anywhere.

I know I am rambling a bit here but you just have to see
the “proof yourself,” to believe it.

This system is on sales at a huge discount but scheduled
to increase price at midnight tonight.

So you have to act quickly if you want this discount...

Make sure you check out this 6K affiliate battle plan
before it is too late.

http://TheRealSecrets.com/Craig/

Do It Now!

Willie

Posted by Willie Crawford at 03:13 PM | Comments (0)

June 17, 2008

A GREAT Free Internet Marketing Course

I pride myself in only promoting offers that are of
true value to you and your business...

Keith Wellman, Marc Horne, & Hollis Carter have
put a killer home study course together for you...

Grab it while their supplies last (it's free)*

http://TheRealSecrets.com/KeithWellman/

They have already shipped out a couple thousand
of these packages, and trust me that time is of
the essence...

Watch the video - grab the course :)
http://TheRealSecrets.com/KeithWellman/

Posted by Willie Crawford at 02:53 PM | Comments (0)

How To Market Your Products and Services On Twitter

How To Market Your Products and Services On Twitter
Copyright 2008 by Willie Crawford

Twitter is one of well over 1000 social networking sites
that I know of. I actually have a list of that many, but
have only checked out a handful of the most popular ones.

Actually, my list is about 1800 bookmarking and social
networking sites. I may share that list with my inner
circle soon... after my assistant go over it with a fine
toothed comb :-)

I've already shared my list of the most popular (and
productive) bookmarking sites in an ebook called, "How To
Bookmark Effectively For Massive Free Website Traffic!"
You can actually download that ebook for free, without
needing to opt-in or fill out any forms at:
http://TheRealSecrets.com/FathersDay/

Back to Twitter… Twitter is actually a micro-blogging
platform. You register, and then you can "follow"
others, and others can "follow" you.

When you log into Twitter, on the homepage you have a
window where you can type in messages ("tweets") of up
to 140 characters. When you click the "update" button,
everyone who has subscribed to your updates... everyone
following you, sees that message instantly... provided
they are logged-in to Twitter.

When someone that you're following updates, and you're
logged-in, you see their posts instantly.

There are Twitter users who post dozens of messages a
day. There are Twitter users who seem to stay logged
into Twitter and following their friends tweets for hours
each day.

At a recent JV Alert Seminar where I was on the expert
panel, I watched other panel members, who are also avid
Twitter users, actually carrying on conversations over
Twitter... right from the stage. They simply pulled out
their handheld devices, and twittered away!

While Twitter is fun to just chat with friend on, many
"capitalist"... like me, wonder if it can be used for
conducting business and making sales.

The answer is "Yes, but you shouldn't post blatant ads
on Twitter."

Instead, you should post links to resources and news, and
those links CAN be your affiliate links.

Twitter also has a "Direct Message" feature where you can
post a message directly to someone who is following you.
No one else sees that message, and using that feature is
more appropriate when your post only pertains to one
person.

I have made numerous sales via Twitter. Some examples
include:

1) When I noticed that the World Internet Summit was hosting
a live event in Auckland, New Zealand, on July 17th - 20th,
2008, I twittered about it. This is the first time that they
are holding an Internet marketing seminar in a location that
doesn't get very many of those type events, so I considered
it news.

Shortly thereafter, one of my followers from that area,
posted a thank you. The next time that I checked my email,
I DID notice that he had already registered for the event
and that I had earned a nice commission.

2) When Jeff Walker launched Product Launch Formula 2, I
tweeted about the bonus package that I offered. I had several
followers ask me questions about my package (via direct
message) and two of those purchased the package. That earned
me nearly $2000.

3) When a friend noticed that I was twittering about how easy
it is to earn money marketing to offline businesses as compared
to the Internet marketing niche, she posted a link to a product
that she suggested I check out.

I clicked on her link and saw that a friend, Rachel Rofe,
along with a co-author, Jaime Mintun, had a product that they
were selling called "How To Make $10K In A Weekend." The
product was literally "a seminar in a box." It contained
everything that I needed to conduct local seminars teaching
offline businesses about the internet. In fact, the product
even included:

- A PowerPoint Presentation that I could use to conduct a
1 or 2-day live seminar.

- Ads that I could run to get commission-only sales people to
actually sell the seminar seats for me.

- A script that I could use along with the slides or even
give to someone else to conduct the seminar for me.

- Supplemental materials that I could use as bonuses,
handouts, or products-for-sale at my seminars.

- Very detailed start-to-finish instructions.

The package literally contained everything that I needed for a
local seminar that I was already planning on hosting quarterly
in my hometown.

I drooled over the webpage, but didn't buy right away because
I was getting ready to travel to JV Alert Live in Philadelphia
that upcoming weekend, and I didn't want to get side-tracked.
However, at the seminar, I got a chance to chat with Rachel
Rofe, and she talked me into both getting a copy of the
course, AND becoming an affiliate for it.

Wrapping up this story... After going through the course, I
fell so "in love" with it, that I twittered about it as well
as mentioned it in an ezine editorial. The ezine editorial
sold enough copies to earn me nearly $1000, and the tweet,
triggered several old friends asking questions about the
package. One of those friends subsequently purchased the
package.

Those are just a few of the many sales that I'm sure that
my twittering has generated. The key is not to just post
blatant ads, but when you have something worthy of sharing,
and that you know your followers will likely appreciate, then
you can generate sales from just pointing our resources.

Aside from direct sales, I've noticed dozens of posts on my
followers blogs about things that I've posted to Twitter.
These blog posts were others indirectly promoting me and my
products to their audiences.

Your posts on Twitter are also indexed by the search engines,
so I've noticed my "tweets" showing up in Google for some
of my prime keywords. That's very powerful.

So, there you have a proven formula for marketing your
products and services on Twitter without being too "in your
face." The only thing left for you to do is go over to
http://Twitter.com and set up an account. It only takes a
few minute.

Be sure to add me as someone you're following. My Twitter
URL is: http://twitter.com/innercircle1

What are you waiting for? :-)

--------------

Willie Crawford is founder of The Internet Marketing Inner
Circle, Executive Directory of The International Association
of Joint Venture Brokers, and co-host of the Internet Marketing
Momentum Bootcamp. Have Willie teach you serious marketing
firsthand at: http://InternetMarketingMomentumBootcamp.com

--------------------------------------------------------

Posted by Willie Crawford at 10:46 AM | Comments (0)